Ryanair abandons their Cabin Crew Calendar

Ryanair Calendar 2014

Ryanair will not be publishing a calendar of cabin crew in bikinis for 2015.

Michael O’Leary told that he plans to stop publishing the annual calendars, that raise money for charity.

The first calendar was published back in in 2008 and they were an idea initially thought up by Ryanair’s staff.

As Ryanair is seeking a new family-friendly image the sexy calendars do not longer fit with the company’s image.

Last December a judge in Malaga, Spain, banned adverts for the Ryanair calendar following an appeal by a consumer group, ruling that the adverts were discriminatory.

The UK’s Advertising Standards Agency also said Ryanair’s “sexually suggestive” adverts featuring women in underwear to publicize the airline’s 2012 cabin crew charity calendar were likely to cause “widespread offense”.

Back on 2014 Ryanair’s cabin crew have selected Teenage Cancer Trust as the lucky charity that received all of the €100,000 proceeds from the 2014 Calendar sales. That helped them support their 27 specialist cancer units for young people across the UK.

Every year 10,000 copies of the Ryanair cabin crew charity calendar were selling out in record time, so everyone who wanted to help Teenage Cancer Trust could buy Ryanair’s 2014 calendar on board, on the airline’s website, or from Teenage Cancer Trust’s website.

Ryanair said it is still finalizing its charity options for 2015, which will be unveiled soon.

We will sure miss the Charity Calendar…

Posted on November 21, 2014 in Sales & Marketing

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