TV is becoming NONLINEAR! With the rise of interactive services like YouTube and Netflix among others it is time for the broadcast world to adapt to the new millennium audience habits. Millennials are used to one to one advertising while they internet surf. For TV broadcasters is the time to move one step further and…
Category Archive for: Sales & Marketing
Hybrid TV – and especially HbbTV- Services are on air in various countries around Europe. A rising proportion of large-screen TV sets are actually connected to the internet. As it was mentioned in EBU’s Broadthinking 2015 event in Geneva on March 18 the critical mass of connected TV sets exists. HbbTV has become the hybrid…
As we move forward to 2015 it is time to make some predictions -or bets- for the social media trends of the coming year. Facebook is the King… long lives the King… Facebook is surely the King of social media. It will continue to dominate the social-internet world in 2015. As more businesses are…
Ryanair will not be publishing a calendar of cabin crew in bikinis for 2015. Michael O’Leary told that he plans to stop publishing the annual calendars, that raise money for charity. The first calendar was published back in in 2008 and they were an idea initially thought up by Ryanair’s staff. As Ryanair is seeking…
A research conducted by IdeaWorks Company, a consultancy on airline ancillary revenues, and CarTrawler, an online provider of car rental distribution systems, project that airline ancillary revenue will reach $49.9 billion worldwide in 2014. The research was applied to 180 airlines to provide a global projection of ancillary revenue activity by the world’s airlines in…
Airbus won European safety approval on Tuesday for the A350, clearing the main regulatory hurdle before its newest and most technically advanced jet can start flying passengers. The European Aviation Safety Agency said Airbus had proved the jet’s airworthiness in more than 60,000 hours of certification work including 250 hours spent with safety inspectors in…
Iceland warned airlines of a potential ash plume that may disrupt flights as one of the island’s biggest volcanoes erupted after a week of rumbling. The aviation color code was changed to “red,” signifying that an “eruption is imminent or in progress — significant emission of ash into atmosphere likely,” the Icelandic Met Office said.…
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