Category Archive for: Sales & Marketing

Seedance: The Future of Video Production is Here

In today’s dynamic television and entertainment landscape, staying competitive requires embracing transformative technologies. Seedance 1.0, ByteDance’s advanced AI-powered video creation model, is not a mere enhancement—it’s a paradigm shift. Designed to accelerate and elevate video production, Seedance empowers broadcasters and content creators to generate high-quality, cinematic content with unmatched speed, efficiency, and creative precision. Cinematic…

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TV Non Linear Advertising

TV is becoming NONLINEAR! With the rise of interactive services like YouTube and Netflix among others it is time for the broadcast world to adapt to the new millennium audience habits. Millennials are used to one to one advertising while they internet surf. For TV broadcasters is the time to move one step further and…

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HbbTV - EBU Broadthinking 2015 Event

HbbTV and Hybrid TV in Europe

Hybrid TV – and especially HbbTV- Services are on air in various countries around Europe. A rising proportion of large-screen TV sets are actually connected to the internet. As it was mentioned in EBU’s Broadthinking 2015 event in Geneva on March 18 the critical mass of connected TV sets exists. HbbTV has become the hybrid…

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social media trends

Social Media Marketing Trends for 2015

As we move forward to 2015 it is time to make some predictions -or bets- for the social media trends of the coming year.   Facebook is the King… long lives the King… Facebook is surely the King of social media. It will continue to dominate the social-internet world in 2015. As more businesses are…

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Ryanair Calendar 2014

Ryanair abandons their Cabin Crew Calendar

Ryanair will not be publishing a calendar of cabin crew in bikinis for 2015. Michael O’Leary told that he plans to stop publishing the annual calendars, that raise money for charity. The first calendar was published back in in 2008 and they were an idea initially thought up by Ryanair’s staff. As Ryanair is seeking…

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